10/30/2022 0 Comments Weclean hand soap#WECLEAN HAND SOAP HOW TO#Ecos figured out how to dry out soap into sheets, which can be cut into pieces and packaged. Called Ecos Next, it’s a dehydrated laundry soap that comes in a box, weighs almost nothing, and looks like little sheets of paper. “They wanted more so bad we airfreighted laundry detergent,” says Fully.Ī new Ecos soap innovation will help reduce those freight costs. Rather than disappoint discerning new parents - who are having 15 million babies a year in China - Costco placed an emergency order to Ecos. A 100-ounce bottle of the stuff is about $10.49 retail, and in China it sold out so quickly there was none available at any price. Costco recently introduced to its stores in China the Ecos baby-friendly detergent (certified “Safer Choice” by the EPA), which features the “Disney Baby” marketing seal of approval. They’re inspired by new demand emerging in unusual markets. Last week the company did shut down operations for a day to do a deep cleaning and give workers a chance to rest. Right now Ecos factories are running at 30% faster rate than previous peak and making up for social distancing requirements by running third shifts. The biggest player in soap, Colgate-PalmoliveĬL, generated $2.4 billion in net income on $16 billion in 2019 sales last year and recently donated 25 million bars to help in fighting coronavirus. Kelly now has firm control over the company, which is about the same size as arch-rival Seventh Generation was in 2016 when Unilever bought it for $700 million. The siblings settled their soap opera in a 2015 arbitration. That same year John attempted to persuade Kelly to sell Earth Friendly Products and the Ecos brand in a deal that would have valued the company at $150-200 million. In 2015, John pled guilty to a federal charge of tax fraud pertaining to his use of company credit cards, and paid $300,000 in restitution. When Van died in 2014, legal wrangling began between Kelly Vlahakis-Hanks and her two elder half-siblings - an estranged half-sister and John Vlahakis, who for years had served as an officer of the company. We’re proud of our corporate memory.” To keep the family connections alive, in 2018 Ecos opened a new manufacturing plant in the Vlahakis homeland of Greece to serve the European and African markets. Costco’s Rose says he’s noticed when he has visited factories that “workers are happy and proud of what they do.” Not only does it cost a lot to train new workers, says Vlahakis-Hanks, “we want to keep people. And there’s a bonus for living within a certain radius from work. The company gives employees grants to offset costs of installing solar at home or to buy plug-in vehicles. Now that the systems are paid off, they get free, green electricity. It’s been nearly 7 years since EFP went carbon-neutral and installed solar panels on their roofs. Kelly, 42, had been groomed by Van to take the reins for nearly a decade, and she walks the walk. #WECLEAN HAND SOAP MOVIE#Her husband Eric Hanks says the movie “captures the essence” of his father-in-law, who wasn’t interested in parting with the enterprise he had spent nearly 50 years building, and certainly wasn’t interested just in making money. Kelly Vlahakis-Hanks was played by Shannon Elizabeth ( American Pie 1 and 2). About skin, and about people.” In 2013 a movie was made of Vlahakis’s rags-to-riches life called Green Story it features Malcolm McDowell as a bad guy conniving to force the Vlahakis character to sell his company. “He was not the typical loud businessman. Rose, at Costco, got to know Vlahakis when the chain began selling Ecos. You need to use the proper chemical at its proper strength.” The philosophy behind growing Ecos was simple, says Fully: “What else can we clean without messing up the environment and hurting everybody.” “Van understood that chemicals can be very powerful. “He was way ahead of his time,” says Rick Fully, who met Vlahakis in the 1990s and has served on the company’s board. #WECLEAN HAND SOAP SKIN#Exposure to harsh chemicals used in his work caused him headaches and skin irritation, so Vlahakis (who died in 2014) set out to make his own kinder, gentler cleaning products. He studied chemistry at Roosevelt University and after school got a job formulating cleaning products. He was born in Crete, lost his father in a World War 2 concentration camp, and in 1953 at age 18 emigrated to Chicago. The company was founded in 1967 by Eftychios Vlahakis, known as Van.
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